An Insurance Agency Website That Is Faster, Ranks, and Actually Converts

Quote Desk is $127 a month, Service Desk is $267 a month plus AI usage, and Book of Business is $647 a month. Every plan carries the same $697 one-time build fee. You pay only the monthly invoice up front. The $697 is charged after the site is live and you have said you are happy with it, which is the order that matters and the reason agencies are willing to start.

A revision is any change request you send us, and there is no limit on how much goes into one. Updating text, adding a page, changing a colour, adding a producer to the team page, updating a carrier list and swapping a seasonal offer are all revisions, and so is something much larger: "build two new line-of-business pages, here is the full copy and layout for both" is a single revision rather than four. Five are included every month at no extra cost. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing. Every revision is completed within 2 to 5 working days of you sending it, whatever its size.

Form submissions from your own site into any CRM are included at no extra charge, by direct API, by Zapier or by Make, so a quote request lands in whatever system your producers already open each morning. Anything beyond that is quoted and charged separately: connecting an agency management system, a comparative rater, a carrier portal, an e-signature tool, an accounting package or a custom API. We price it before we build it and you decide. Nothing is billed after the fact.

Yes. Every article is research-based and runs 2,500 to 3,200 words, at two a week on Quote Desk and three a week on Book of Business. That is the deliberate difference from the six hundred word filler most agencies ship at this price, and a principal who has bought that once can tell inside a paragraph. Each piece is written around your own lines and the towns you write in, and you approve it before it publishes. This describes how the writing is done. It is not a claim about what it will achieve.

It is an estimate and never a quote. A visitor describes the shape of what they are insuring and the tool shows roughly what households in that situation tend to carry and the range a policy of that shape usually sits in, so they arrive at the first call already understanding the arithmetic. It does not rate, it does not quote, it does not bind, it does not check eligibility and it commits neither you nor any carrier to anything. Only your licensed producers do that, and we label it as an estimate on the page itself for exactly that reason.

We build the marketing site and you keep control of every coverage claim, every disclosure and every state DOI or CMS Medicare marketing requirement, because you are the licensed and appointed party. Nothing on the site quotes, rates or binds. Forms carry consent language and the SMS side is registered under A2P 10DLC before anything sends. We will also decline to publish a promise about a premium, an approval or a coverage outcome if you ask for one, because it is not ours to make and it is the fastest way to attract a complaint.

Five things. An AI receptionist answers the calls nobody in the office is free to reach. An AI chat widget answers on the website and offers a producer appointment. One AI agent covers SMS, Messenger and Instagram so all three get the same reply at the same speed. A call analysis reporting agent produces a PDF report on what callers asked about, what went unanswered and what ended in a booking. And A2P 10DLC registration is filed for you, because the carriers require it before any SMS can send. None of the agents quote, rate, bind or give advice about cover.

The $267 covers the build, the training and the running of the agents. On top of that there is a usage fee covering AI minutes and message volume, billed at cost with no margin added. We say so plainly because an agency with a busy line will use more minutes than a quiet one, and folding an average into the monthly would only mean the quiet office subsidising the busy one.

It is a PDF because a document gets read and a dashboard does not. It tells you what callers asked about over the period, which of those questions nobody answered, and which calls ended with a producer appointment on the calendar. In an agency that is usually where you discover that eleven callers asked about a line you have no page for, or that the same objection is ending the call every time.

For a local agency the map listing is often where somebody finds you before the website loads, and most profiles go quiet the month after they are set up. On Book of Business we keep yours worked on: posts, fresh photographs of the office and producers, correct hours and services, and answers to the questions people leave on the profile. It is upkeep of the listing itself. It is not a promise about where the listing ranks.

Yes, at $100 one-time per language on any plan, with no change to your monthly. The important part is how it is done. Most multilingual offers bolt a browser translate widget onto the page, which creates no new URLs, so Google has nothing extra to index and you still rank in one language. We build a separate real page per language, each with its own URL, title, meta description and schema, linked to its counterparts by reciprocal hreflang, so the Spanish version can rank on its own and be quoted on its own by an AI answer engine. The pages are professionally built per language. They are not certified or sworn translations, and publishing in a second language does not change what may lawfully be said about cover.

Your carrier appointments, the discounts and programmes your producers can genuinely apply, any service fee your state permits and the figure on its disclosure, and whatever offer or enrolment notice is current. On most agency websites that content was written once during the build and never opened again, so a first call starts by apologising for a carrier you dropped. We update it every week on every plan. Send the change and it is live.

We build on the Astro framework, which ships almost no JavaScript and serves static-first pages from Cloudflare’s global edge. There is no plugin bloat as on WordPress and no page-builder overhead as on Wix or GHL. We guarantee a 90+ Google PageSpeed score, often 100, on both mobile and desktop. It matters here because insurance shopping is mobile and comparative, and the page that opens first is the one that gets read.

With fast pages, real city pages, a distinct page per line, correct schema and clean sitemap, robots and llms files, we expect a site to start ranking in its own market within three to five months. We will not promise day-one rankings and we will not promise a quote count, because your carriers, your market and your reviews decide that as much as the website does.

Quote Desk launches 7 days after the onboarding call. Service Desk takes 10 days, because the receptionist and chat agents have to be trained on your lines, your carriers and your booking rules before anybody speaks to them. Book of Business takes 15 days while the content engine is set up. The clock starts at the onboarding call, not at payment.

We rebuild it. You keep the domain, existing URLs are redirected so you do not lose whatever ranking you have earned, and we migrate the content worth keeping, including your privacy and disclosure pages. The old site stays up until the new one is live.

Yes. Each brand is set up as its own site on whichever plan suits it, with its own lines, its own producers, its own disclosures and its own booking flow, so a prospect never lands on the wrong one. Tell us how many you run on the call and we will map it out before anything is built.