Instagram DM Automation
Instagram is where a lot of younger auto and life prospects first reach out — usually with a quick DM. Instagram DM automation makes sure those messages get answered, qualified, and captured instead of buried in an inbox nobody checks.
Replies to every DM
The moment a DM lands, the automation responds in your agency’s voice, keeps the conversation moving, and answers the routine questions that come before someone is ready to talk to a producer.
Qualifies by line
Not every DM is the same opportunity. The automation sorts each one by line of business — auto, home, life, health, Medicare, commercial — so the lead arrives already categorized.
Captures to the CRM
Every qualified DM becomes a contact record in your CRM:
- Line of interest
- Conversation context
- Contact details
- Source tagged as Instagram for attribution
Pushes into the booking flow
Once qualified, the prospect is handed into the same booking flow as every other channel — offered a time on the right producer’s calendar so a DM turns into a real appointment.
What it does NOT do
- Never quotes a premium
- Never recommends a carrier
- Never binds a policy
- Never makes a coverage recommendation
- Defers all licensed activity to a licensed producer
How it ships
Installed and tuned during your 10 dedicated install hours inside your agency’s GoHighLevel — connected to your Instagram, with qualification logic, CRM capture, and booking handoff configured to your lines. Live in 24 hours.