Commercial Lines Agencies

Commercial is the longest-cycle, highest-touch line in the industry — and the one where small agencies lose the most accounts to the regional generalist who has a real CRM. Insurance Snapshot for GHL turns your GHL into that real CRM.

The three core pipelines

The snapshot ships with three pre-built commercial pipelines:

1. BOP / Package — small business owner intake, exposure questionnaire, underwriter quote round-trip, bind, COI delivery
2. General Liability / Workers Comp — separate pipelines (often different carriers), payroll-update touches, audit-period workflows
3. Professional Liability / E&O — claims-made awareness, retroactive-date tracking, prior-acts conversation

COI request intake

The workflow every commercial agency wishes existed yesterday. An insured needs “a COI for my landlord” — the snapshot turns that into a clean, trackable request:

1. The insured fills out a self-serve COI request form (certificate holder name, address, additional insured, project description)
2. The request drops into your CRM with all the details captured up front
3. A task fires to the producer, with reminder nudges so it doesn’t sit
4. The producer issues the COI from your AMS and marks the task complete
5. A confirmation goes back to the insured automatically

No more chasing the insured for the holder details, and no more requests buried in an inbox.

Audit-period workflow (workers comp + GL with payroll)

60 days before each policy’s audit period:

• Reminder email + SMS to the insured (“payroll audit is coming”)
• Payroll-summary intake form
• 30-day follow-up if no response
• 14-day producer hand-off if still no response

Loss-runs reminders at renewal

90 days before renewal, the workflow fires a loss-runs reminder cadence — a producer task plus follow-up nudges — so the request goes out to the carrier(s) on time. Your producers pull and analyze the loss runs; the snapshot makes sure the step never gets forgotten, so renewal conversations start on schedule instead of with “let me dig up the loss runs.”

What’s inside

• AI caller + chatbot with commercial-line triage (BOP, GL, WC, prof. liability, cyber, EPLI)
• CRM & workflow automations — 3 pre-built commercial pipelines (BOP, GL/WC, PL/E&O)
• COI request intake — self-serve form → captured request → producer task + reminders
• Audit-period workflow for workers comp + payroll-exposure GL
• Loss-runs reminder cadence 90 days pre-renewal
• Renewal cadence tuned to commercial (longer, more touchpoints, producer-led)
• SMS automation — commercial outreach respects business-hours windows; TCPA-safe + A2P 10DLC filed free
• Appointment automation — booking for quote calls and account reviews

Pricing & install

One-time $997 (was $1,697). 24-hour install. 10 dedicated hours.

Schedule a free demo → or grab the snapshot →.