Custom Software That Talks To GoHighLevel
We build WordPress plugins, insurance quote-intake chatbots, voice-AI bridges, custom policyholder portals, and full GHL Marketplace apps. Anything that connects to or extends GoHighLevel — we'll build it for your agency or your clients.
From One Plugin To A Full Marketplace App
Eight common builds — plus anything else you can spec. If it touches the GHL API, we can build it.
WordPress ↔ GHL Plugin
Custom WP plugin that syncs quote-request forms, posts, custom fields, and pipelines between your WordPress site and your GoHighLevel sub-account. Two-way data flow.
Insurance Quote-Intake Bot
Branded conversational AI chatbot embedded on your agency's website, connected directly to GHL pipelines — qualifies by line of business (auto/home/life/Medicare), books consults, and tags leads inside GHL automatically. Never quotes or binds.
Agency Client Portal Software
Custom policyholder portal built on top of GoHighLevel — quote-to-bind pipeline automation, renewal timelines, policy-document checklists, payment reminders, all branded to your agency.
Voice AI ↔ GHL Bridge
Custom VAPI / Retell pipeline that records, transcribes, and tags every inbound quote call inside GHL. Routes by line of business with live-transfer rules to the right producer.
GHL ↔ AMS/CRM Sync
Sync the booked policy or appointment from GHL into the tools you already use — your AMS/CRM, QuickBooks, Stripe, or Calendly. Webhooks, polling, scheduled jobs — whatever the integration requires.
Custom Reporting Dashboard
Real-time analytics dashboard pulling data from GHL + your other tools. Build views your agency actually uses — premium written by source, retention by line, conversion by producer.
Mobile-First Policyholder Portal
Branded mobile-friendly portal where your policyholders see policy status, upload documents, request quotes, message producers, and pay premiums — backed by GHL data.
GHL Marketplace App
Build and publish your own GHL Marketplace app — for in-house use, white-label resell, or full marketplace listing.
Got a different idea? Book a discovery call — if it's possible, we'll build it.
We Pick The Right Tool For Your Project
No religion about frameworks. The right stack is whatever ships your build fast and runs reliably in production.
Backend frameworks
Frontend frameworks
AI & integration layer
Real GHL Software We've Shipped
Anonymized examples of what we've built for firms and agencies in the past 18 months.
WordPress → GHL quote-form sync
Custom WP plugin that pushes every quote-request submission to GHL as a contact, tagged by line of business, with custom field mapping. Includes admin UI for non-developers.
Embedded quote-intake bot
Lightweight chatbot widget for any agency website — answers coverage and eligibility FAQs, qualifies leads by line of business, books consultations directly into the GHL calendar. Never quotes or binds.
Agency policyholder dashboard
Custom dashboard for a 4-producer P&C agency. Pulls policies from GHL, adds line-specific fields (renewal date, premium written, retention status). Built in 6 weeks.
Bilingual VAPI quote receptionist
Custom VAPI agent for a multi-line insurance agency. Detects English / Spanish in the first phrase, runs separate qualification scripts by line of business, logs everything to GHL contact records with structured fields.
GHL → AMS one-way sync
Webhook-driven sync that pushes the booked policy or appointment from every GHL pipeline stage change into the agency AMS/CRM. Updates billing custom fields based on premium written.
White-label GHL Marketplace app
Built and published a GHL Marketplace app for an agency to resell to 40+ sub-account clients. Includes auth, billing, and admin UI.
From Idea To Production In 5 Steps
A clear, predictable engagement — no scope creep, no surprises.
Discovery Call
30 minutes free. We understand your GHL setup, the problem, and the integration surface.
Fixed Quote
Written scope with milestones, deliverables, timeline, and a fixed price. No moving targets.
Build Sprints
1–4 week sprints. Weekly Friday demos. You see GHL data flowing through real code every week.
Testing & QA
Edge cases, security, performance. We test against your real GHL sub-account, not a sandbox.
Deploy + Warranty
We deploy to your infrastructure (or yours+GHL Marketplace) and fix any bugs free for 30 days.
Two Ways To Engage
Project-based or hourly — whichever fits your build.
Fixed-Price Build
- Written scope & fixed timeline
- Milestone-based payment
- No surprise charges
- 30-day bug-fix warranty
- Full IP transfer
- Best for clearly-defined builds
Hourly Development
- Pay only for hours worked
- Best for ongoing iteration
- Daily Loom updates
- Cancel any time (1-day notice)
- Senior dev included
- Best for evolving scope
Common Questions About GHL Development
This page is specifically about software that connects to, extends, or replaces parts of GoHighLevel. The generic /custom-software page covers Claude-Code-built apps, AI agents, voice agents, and SaaS products that may or may not touch GHL. If your build involves the GHL API, GHL Marketplace, or anything talking to a GHL sub-account — this is the right page.
We pick per project. For WordPress plugins → Laravel-style PHP. For data pipelines and AI agents → Python (FastAPI). For SaaS dashboards and client portals → Next.js + React. For voice → VAPI or Retell. For AI logic → Claude Agent SDK (sometimes OpenAI). We never force a stack — we pick what's best.
WordPress-to-GHL connector: 2–3 weeks. Quote-intake chatbot embedded in GHL: 3–4 weeks. Custom policyholder portal / dashboard: 6–10 weeks depending on scope. We scope every project up front with a fixed timeline.
Always. Send your standard NDA at the discovery call and we'll sign before anything sensitive is shared.
100%. Full IP transfer is included by default. The code lives in your repo, deploys to your infrastructure, runs under your accounts.
Yes — we've published several Marketplace apps for clients. We handle the submission, the listing copy, the screenshots, and the technical review process.
Fixed-price quotes start at $3K for small WP plugins, $5–15K for custom quote-intake chatbots, $15–40K for full policyholder portals and dashboards, $25K+ for GHL Marketplace apps. Hourly retainer is $75/hr if you prefer pay-as-you-go.
Two options: a dedicated GHL VA with developer support starts at $1,500/mo (the Elite + Dev plan — see /hire-va), or an hourly retainer at $75/hr with no minimums. 30-day bug-fix warranty is included free on every fixed-price build. Note: custom development is separate from the $997 Insurance Snapshot for GHL.